For sellers
Selling adds a line to the ledger too.
What it sold for, and how fast. Priced properly from a real comparative market analysis, prepared properly by our own vendors, then sold. Seven stages, and we have the closed numbers to show they work.
The seven stages
A house does not sell itself.This is what actually gets it sold.
Every stage below is a real step we take on every listing, in this order, whether the house is a starter condo or the largest lot in North Tustin.
- Search
Find a real estate agent
Selling is more emotional than buying. We start by uncovering why you are selling, establishing a timeline and a marketing plan, and seeing honestly how your home compares with what else is on the market.
- Learn
Learn your home's market value
We assess features, size, location, market demand and recent comparable sales, then build a comparative market analysis. That is what sets a listing price that attracts qualified buyers rather than silence.
- List
List your home
A listing agreement gives us permission to advertise and handle the sale, and it sets out the terms of our mutual commitment including how long the home is listed. You should feel confident about the plan before you sign it.
- Shine
Make it shine
Our network of stagers, photographers, window washers and contractors gets the house ready inside and out. You have a matter of seconds to make a first impression, so it is worth making properly.
- Market
Market your home
Online marketing strategy combined with the things that still work: high-quality fliers, energetic open houses, and alerting local buyer's agents directly. A distinctive home needs a plan built for it rather than a template.
- Negotiate
Negotiate the best price
We coach you through terms, contingencies and the buyer's financing, and use every tool available to arrive at a price you and the buyer can both live with.
- Finish
Seal the deal
We work with the buyer's agent and the lending institutions so requirements are met, inspections happen, financing lands on time and the disclosures are all provided. Then you sign.
What is my home worth
A real comparative market analysis, not a guess from an algorithm.
An online home-value tool will give you a number in seconds. It cannot walk your rooms, see what you have already updated, or know that the house two doors down sold for more because of the lot line, not the square footage. We build a comparative market analysis by looking at the things that actually move a price: the home’s features and condition, its size, its exact location, current demand in your specific neighbourhood, and recent comparable sales nearby, the ones that closed, not the ones still listed and hoping.
Think of an automated online estimate as a starting point for the conversation, not the answer to it. We will tell you honestly where we think your home lands, and why, before you decide whether to list.
7 days
Escrow, start to close
Negotiated for a seller who needed to move fast, at $180,000 over the listing price.
3 offers
In under a week
On a rental property, closed inside thirty days.
We actually had 3 offers in less than a week and closed it within 30 days.
Considering selling
Find out what your home is actually worth, honestly.
Send us the address and a little about the property, and we will put together a real comparative market analysis, not an automated guess. There is no cost and no obligation to list.